This post is also available in: Español
Tidart, Digital Media and Data agency was created in 2009 and since then, joining the last social media challenge, the company handles a surprising #10yearschallenge. Since the begining of this agency, the digital marketing ecosystem has nothing to do with the current one and it seems that 70 years have passed instead of ten.
Tidart has adopted a technological and scientific perspective of marketing and advertising and digital media planning. In addition, due to the needs of the current market, where we found a strict measurements of results, Tidart Data Labs emerged: the analysis center of an agency that never stops reinventing itself.
This internal division is 100% on data-science and its main goal is to strengthen the data analysis within the digital strategy and planning services, always oriented to performance marketing -optimization of marketing results-. “We do not consider ourselves as an ordinary agency. Thanks to our methodology, strategy, planning and analysis coexist with AI, algorithms and data. This approach has enable clients to trust in technological, wise and transparent investment”, says Carlos Molina, CEO and founder of the company.
Tidart Data Labs’s specialties are studios “on demand”, focused on analysis of the profitability and productivity of advertising investment, and includes predictions and comparison of data obtained from the main traffic sources, such us Google, YouTube, Facebook or Instagram, among others. This team of scientific analysts designs models and offers customized solutions under the requests of the client.
The main studies developed are specific to situations that we find as we work with many of our clients and their final result has been an obvious economic saving for our clients. Among these studies you can find:
- Facebook Conversion Lift: to determinate accurately the incremental impact generated from the exposure of a Facebook ad.
- Geo Experiments: to know the real incrementality of an advertising action through geographic segmentation.
- Geo Offline Attributes: to determinate what is the contribution of an online channel in physical locations.
- MMM models (Media Mix Modeline): to determinate what is the impact of Media Mix Modeling, of any type of advertising action both offline and online.
- MTA (Multi Touch Attribution) Solutions: To measure attribution based on touchpoints.
To develope these studies, Tidart create its own analysis tools which are also available to clients. The only exception are the MTA Models, which however help Tidart to implement a variety of provern solutions in each channel and adapted to the client requirements. If there is no standard solution, the Tidart team of professionals will search for ways to adapt to the specific planning and measurement needs of the client” adds Ángel Barco, data analyst at Tidart Data Labs.
If you are already making an investment in marketing, start to measure accurately and precisely the data for a proper execution and distribution of advertising investment. At Tidart, we are experts in measurement and application of sciences to grow your business.
Article originally published on Reason Why