{"id":2534,"date":"2024-11-08T13:48:27","date_gmt":"2024-11-08T11:48:27","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=2534"},"modified":"2025-01-03T14:53:09","modified_gmt":"2025-01-03T12:53:09","slug":"google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/","title":{"rendered":"Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen"},"content":{"rendered":"\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 50%;\">\r\n<p><br \/><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7216059058632421376\/?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">Google ha a\u00f1adido<\/a> una <strong>nueva funci\u00f3n de \u201ctCPA insights\u201d a las campa\u00f1as de Demand Gen<\/strong>, similar a lo que hizo con tROAS en Performance Max y Standard Shopping. Esta herramienta <strong>muestra si el Costo por Adquisici\u00f3n (CPA) real est\u00e1 dentro del rango esperado<\/strong>, con un gr\u00e1fico que refleja promedios semanales y proyecciones de conversiones.\u00a0<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 50%;\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2535\" src=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras-1024x973.png\" alt=\"\" width=\"800\" height=\"760\" srcset=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras-1024x973.png 1024w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras-300x285.png 300w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras-768x730.png 768w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras.png 1106w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"template":"","wf_noticias-boletines_folders":[202],"class_list":{"0":"post-2534","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google ha a\u00f1adido una nueva funci\u00f3n de \u201ctCPA insights\u201d a las campa\u00f1as de Demand Gen, similar a lo que hizo con tROAS en Performance Max y Standard Shopping. Esta herramienta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T12:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1106\" \/>\n\t<meta property=\"og:image:height\" content=\"1051\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/\",\"name\":\"Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras-1024x973.png\",\"datePublished\":\"2024-11-08T11:48:27+00:00\",\"dateModified\":\"2025-01-03T12:53:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/#primaryimage\",\"url\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras.png\",\"contentUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/Q3-2024-cabeceras.png\",\"width\":1106,\"height\":1051},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; Data Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tidart.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen - Tidart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-ads-lanza-la-metrica-tcpa-para-campanas-de-demand-gen\/","og_locale":"es_ES","og_type":"article","og_title":"Google Ads lanza la m\u00e9trica tCPA para campa\u00f1as de Demand Gen - Tidart","og_description":"Google ha a\u00f1adido una nueva funci\u00f3n de \u201ctCPA insights\u201d a las campa\u00f1as de Demand Gen, similar a lo que hizo con tROAS en Performance Max y Standard Shopping. 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