{"id":2540,"date":"2024-11-08T13:48:51","date_gmt":"2024-11-08T11:48:51","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=2540"},"modified":"2025-01-03T14:52:10","modified_gmt":"2025-01-03T12:52:10","slug":"nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/","title":{"rendered":"Nuevas herramientas de reporting e IA generativa en Performance Max"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-1024x324.png\" alt=\"\" class=\"wp-image-2541\" srcset=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-1024x324.png 1024w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-300x95.png 300w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-768x243.png 768w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-1536x486.png 1536w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-2048x648.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google ha lanzado <a href=\"https:\/\/blog.google\/products\/ads-commerce\/creative-reporting-and-genai-tools\/?utm_source=substack&amp;utm_medium=email\">nuevas herramientas de<\/a><a href=\"https:\/\/blog.google\/products\/ads-commerce\/creative-reporting-and-genai-tools\/?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/blog.google\/products\/ads-commerce\/creative-reporting-and-genai-tools\/?utm_source=substack&amp;utm_medium=email\">informes<\/a><strong> y generaci\u00f3n creativa impulsadas por IA<\/strong> con el objetivo, seg\u00fan la empresa, de optimizar los flujos de trabajo y los resultados de los anunciantes. Entre las novedades destacan la<strong> incorporaci\u00f3n de m\u00e9tricas de conversi\u00f3n a nivel de activos en Performance Max, edici\u00f3n avanzada de im\u00e1genes <\/strong>mediante IA y la <strong>expansi\u00f3n de generaci\u00f3n de activos a campa\u00f1as de App y Display<\/strong>. Adem\u00e1s, se facilitar\u00e1 la integraci\u00f3n de activos creados en plataformas como Typeface.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/creative-reporting-and-genai-tools\/?utm_source=substack&amp;utm_medium=email\">Otras actualizaciones para Performance Max incluyen<\/a> <strong>m\u00e9tricas de conversi\u00f3n para cada activo, informes de cobertura de activos y recomendaciones para mejorar el rendimiento<\/strong>. Adem\u00e1s, se a\u00f1aden datos sobre la cuota de impresi\u00f3n y el cumplimiento de objetivos de CPA y ROAS.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[202],"class_list":{"0":"post-2540","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas herramientas de reporting e IA generativa en Performance Max - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas herramientas de reporting e IA generativa en Performance Max - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google ha lanzado nuevas herramientas de informes y generaci\u00f3n creativa impulsadas por IA con el objetivo, seg\u00fan la empresa, de optimizar los flujos de trabajo y los resultados de los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T12:52:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2245\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/\",\"name\":\"Nuevas herramientas de reporting e IA generativa en Performance Max - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8-1024x324.png\",\"datePublished\":\"2024-11-08T11:48:51+00:00\",\"dateModified\":\"2025-01-03T12:52:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/#primaryimage\",\"url\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8.png\",\"contentUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/11\/google-8.png\",\"width\":2245,\"height\":710},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-herramientas-de-reporting-e-ia-generativa-en-performance-max\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nuevas herramientas de reporting e IA generativa en Performance Max\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; 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