{"id":2889,"date":"2024-12-10T15:03:55","date_gmt":"2024-12-10T13:03:55","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=2889"},"modified":"2025-01-03T13:24:19","modified_gmt":"2025-01-03T11:24:19","slug":"google-lanza-meridian-su-mmm-de-codigo-abierto","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/","title":{"rendered":"Google lanza Meridian, su MMM de c\u00f3digo abierto"},"content":{"rendered":"\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><a href=\"https:\/\/blog.google\/products\/ads-commerce\/meridian\/?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noreferrer noopener\">Google anunci\u00f3<\/a> el pasado 7 de marzo <strong>el lanzamiento de Meridian, <\/strong>una herramienta de MMM de c\u00f3digo abierto<strong> que tiene como enfoque principal ofrecer nuevas metodolog\u00edas para mediciones m\u00e1s precisas y \u00fatiles.<\/strong> Esto incluye la integraci\u00f3n de experimentos de incrementalidad y la consideraci\u00f3n de alcance y frecuencia en la planificaci\u00f3n. Al ser de c\u00f3digo abierto, cualquiera puede examinar el c\u00f3digo y las metodolog\u00edas subyacentes, lo que brinda un mayor control y flexibilidad a los usuarios.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-04-09-a-las-9.39.53.png\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[225],"class_list":{"0":"post-2889","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google lanza Meridian, su MMM de c\u00f3digo abierto - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google lanza Meridian, su MMM de c\u00f3digo abierto - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google anunci\u00f3 el pasado 7 de marzo el lanzamiento de Meridian, una herramienta de MMM de c\u00f3digo abierto que tiene como enfoque principal ofrecer nuevas metodolog\u00edas para mediciones m\u00e1s precisas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T11:24:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-04-09-a-las-9.39.53.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/\",\"name\":\"Google lanza Meridian, su MMM de c\u00f3digo abierto - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-04-09-a-las-9.39.53.png\",\"datePublished\":\"2024-12-10T13:03:55+00:00\",\"dateModified\":\"2025-01-03T11:24:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/#primaryimage\",\"url\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-04-09-a-las-9.39.53.png\",\"contentUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-04-09-a-las-9.39.53.png\",\"width\":1916,\"height\":1354},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-lanza-meridian-su-mmm-de-codigo-abierto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google lanza Meridian, su MMM de c\u00f3digo abierto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; 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