{"id":2942,"date":"2024-12-11T18:22:07","date_gmt":"2024-12-11T16:22:07","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=2942"},"modified":"2025-01-03T15:05:36","modified_gmt":"2025-01-03T13:05:36","slug":"google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/","title":{"rendered":"Google comparte su plan para mejorar el targeting de anuncios tras la eliminaci\u00f3n de lAs cookies"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.searchenginejournal.com\/googles-plan-for-ad-targeting-without-third-party-cookies\/500967\/?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">Con la eliminaci\u00f3n gradual de la compatibilidad<\/a><\/span><span class=\"s2\"> con las cookies de terceros, Google ha compartido sus <\/span><b>recomendaciones para ayudar a los anunciantes ante la disminuci\u00f3n de la precisi\u00f3n de la orientaci\u00f3n y segmentaci\u00f3n<\/b><span class=\"s2\"> de anuncios.<\/span><\/p>\n<p class=\"p3\"><span class=\"s3\"><b>Integrar\u00e1 todas sus plataformas de publicidad con la API Protected Audience de Privacy Sandbox.<\/b><\/span> La herramienta introduce t\u00e9cnicas como umbrales m\u00ednimos para la orientaci\u00f3n de anuncios y una duraci\u00f3n m\u00e1s corta para el almacenamiento de datos del usuario para limitar el seguimiento constante, con el objetivo de, no solo mejorar la precisi\u00f3n de la orientaci\u00f3n de anuncios, sino tambi\u00e9n preservar la privacidad de los usuarios.<\/p>\n<p class=\"p3\">Google tambi\u00e9n est\u00e1 <span class=\"s3\"><b>ampliando las capacidades de utilizaci\u00f3n de datos propios<\/b><\/span>, como la segmentaci\u00f3n personalizada por clientes (Google Customer Match). Adem\u00e1s, recuerda que publishers y anunciantes ya disponen de la opci\u00f3n de conciliar de forma segura y privada sus datos propios para las audiencias que han visitado los sitios web de ambos, a trav\u00e9s de <span class=\"s3\"><b>herramientas de IA como Publisher Advertiser Identity Reconciliation<\/b><\/span> (<a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/engage-your-first-party-audience-in-display-video-360\/\"><span class=\"s4\">PAIR<\/span><\/a>).<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[228],"class_list":{"0":"post-2942","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google comparte su plan para mejorar el targeting de anuncios tras la eliminaci\u00f3n de lAs cookies - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google comparte su plan para mejorar el targeting de anuncios tras la eliminaci\u00f3n de lAs cookies - Tidart\" \/>\n<meta property=\"og:description\" content=\"Con la eliminaci\u00f3n gradual de la compatibilidad con las cookies de terceros, Google ha compartido sus recomendaciones para ayudar a los anunciantes ante la disminuci\u00f3n de la precisi\u00f3n de la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T13:05:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/\",\"name\":\"Google comparte su plan para mejorar el targeting de anuncios tras la eliminaci\u00f3n de lAs cookies - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"datePublished\":\"2024-12-11T16:22:07+00:00\",\"dateModified\":\"2025-01-03T13:05:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-comparte-su-plan-para-mejorar-el-targeting-de-anuncios-tras-la-eliminacion-de-las-cookies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google comparte su plan para mejorar el targeting de anuncios tras la eliminaci\u00f3n de lAs cookies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; 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