{"id":2943,"date":"2024-12-11T18:22:35","date_gmt":"2024-12-11T16:22:35","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=2943"},"modified":"2025-01-03T15:05:25","modified_gmt":"2025-01-03T13:05:25","slug":"se-anade-temas-de-busqueda-a-performance-max","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/","title":{"rendered":"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max"},"content":{"rendered":"<p class=\"p1\">Google anunci\u00f3 el pasado octubre una nueva funci\u00f3n de Performance Max: <span class=\"s1\"><b>la funci\u00f3n \u201cSearch Themes\u201d<\/b><\/span> o \u201cTemas de B\u00fasqueda\u201d. El objetivo es brindar a los anunciantes una manera de <span class=\"s1\"><b>llegar a audiencias de consumidores con intereses o comportamientos espec\u00edficos.<\/b><\/span><\/p>\n<p class=\"p1\">Con los temas de b\u00fasqueda, <a href=\"https:\/\/searchengineland.com\/google-search-themes-performance-max-433776?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">los anunciantes pueden proporcionar<\/span><\/a> informaci\u00f3n a la inteligencia artificial de Google sobre lo que est\u00e1n buscando sus clientes y qu\u00e9 temas de conversaci\u00f3n llevan a los usuarios a sus marcas. De esta manera, Performance Max puede ir m\u00e1s all\u00e1 de utilizar activos, feeds y p\u00e1ginas de destino para predecir el rendimiento de las campa\u00f1as.<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Los anunciantes pueden agregar hasta 25 temas de b\u00fasqueda<\/b><\/span> por grupo. Google tambi\u00e9n ha enfatizado que las palabras clave que coincidan exactamente con las b\u00fasquedas de los usuarios seguir\u00e1n teniendo preferencia sobre temas de b\u00fasqueda u otras palabras clave.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[228],"class_list":{"0":"post-2943","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google anunci\u00f3 el pasado octubre una nueva funci\u00f3n de Performance Max: la funci\u00f3n \u201cSearch Themes\u201d o \u201cTemas de B\u00fasqueda\u201d. El objetivo es brindar a los anunciantes una manera de llegar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T13:05:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/\",\"name\":\"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"datePublished\":\"2024-12-11T16:22:35+00:00\",\"dateModified\":\"2025-01-03T13:05:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; Data Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tidart.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max - Tidart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/","og_locale":"es_ES","og_type":"article","og_title":"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max - Tidart","og_description":"Google anunci\u00f3 el pasado octubre una nueva funci\u00f3n de Performance Max: la funci\u00f3n \u201cSearch Themes\u201d o \u201cTemas de B\u00fasqueda\u201d. El objetivo es brindar a los anunciantes una manera de llegar [&hellip;]","og_url":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/","og_site_name":"Tidart","article_modified_time":"2025-01-03T13:05:25+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/","url":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/","name":"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max - Tidart","isPartOf":{"@id":"https:\/\/tidart.com\/blog\/#website"},"datePublished":"2024-12-11T16:22:35+00:00","dateModified":"2025-01-03T13:05:25+00:00","breadcrumb":{"@id":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-anade-temas-de-busqueda-a-performance-max\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tidart.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Noticias boletines","item":"https:\/\/tidart.com\/blog\/noticias-boletines\/"},{"@type":"ListItem","position":3,"name":"Se a\u00f1ade \u201ctemas de b\u00fasqueda\u201d a Performance Max"}]},{"@type":"WebSite","@id":"https:\/\/tidart.com\/blog\/#website","url":"https:\/\/tidart.com\/blog\/","name":"Tidart","description":"Digital Media &amp; Data Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tidart.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"}]}},"_links":{"self":[{"href":"https:\/\/tidart.com\/blog\/wp-json\/wp\/v2\/noticias-boletines\/2943"}],"collection":[{"href":"https:\/\/tidart.com\/blog\/wp-json\/wp\/v2\/noticias-boletines"}],"about":[{"href":"https:\/\/tidart.com\/blog\/wp-json\/wp\/v2\/types\/noticias-boletines"}],"wp:attachment":[{"href":"https:\/\/tidart.com\/blog\/wp-json\/wp\/v2\/media?parent=2943"}],"wp:term":[{"taxonomy":"wf_noticias-boletines_folders","embeddable":true,"href":"https:\/\/tidart.com\/blog\/wp-json\/wp\/v2\/wf_noticias-boletines_folders?post=2943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}