{"id":2955,"date":"2024-12-11T18:40:29","date_gmt":"2024-12-11T16:40:29","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=2955"},"modified":"2025-01-03T15:02:55","modified_gmt":"2025-01-03T13:02:55","slug":"meta-habilita-la-funcion-de-compra-en-amazon-directamente-desde-instagram-y-facebook","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-habilita-la-funcion-de-compra-en-amazon-directamente-desde-instagram-y-facebook\/","title":{"rendered":"Meta habilita la funci\u00f3n de compra en Amazon directamente desde Instagram y Facebook"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2956\" src=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/META-AMAZON@3x.png\" alt=\"\" width=\"1617\" height=\"384\" srcset=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/META-AMAZON@3x.png 1617w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/META-AMAZON@3x-300x71.png 300w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/META-AMAZON@3x-1024x243.png 1024w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/META-AMAZON@3x-768x182.png 768w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/META-AMAZON@3x-1536x365.png 1536w\" sizes=\"(max-width: 1617px) 100vw, 1617px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.marketplacepulse.com\/articles\/amazon-inks-partnership-with-facebook-and-instagram?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">Amazon y Meta se han asociado<\/a><\/span> para <span class=\"s2\"><b>vincular cuentas de Facebook e Instagram con Amazon,<\/b><\/span> permitir el comercio en la plataforma y compartir datos para la orientaci\u00f3n de anuncios.<\/p>\n<p class=\"p1\">Anteriormente, los anuncios en Facebook e Instagram se vinculaban a la p\u00e1gina del producto en el sitio web m\u00f3vil de Amazon, donde el usuario pod\u00eda ver precios y rese\u00f1as y, en \u00faltima instancia, realizar el pago iniciando sesi\u00f3n en su cuenta de Amazon. Ahora, <span class=\"s2\"><b>cuando un usuario hace clic en un anuncio de Amazon en Facebook o Instagram, se le mostrar\u00e1 una versi\u00f3n simplificada de la p\u00e1gina del producto de Amazon<\/b><\/span> con un bot\u00f3n destacado \u201cComprar con Amazon\u201d.<\/p>\n<p class=\"p1\"><span class=\"s2\"><b>Esta vinculaci\u00f3n de cuenta y la nueva experiencia de compra es voluntaria.<\/b><\/span> Los usuarios que opten por participar pueden realizar el pago desde el anuncio del producto con su informaci\u00f3n de pago guardada de Amazon y realizar el env\u00edo a su direcci\u00f3n de env\u00edo guardada de Amazon. Eso significa menos clics antes de una compra: es un pago con un solo clic en Facebook e Instagram espec\u00edficamente para Amazon.<\/p>\n<p class=\"p1\">Ni Amazon ni Meta han anunciado la asociaci\u00f3n todav\u00eda. Sin embargo, la experiencia ya est\u00e1 disponible para algunos usuarios en EE. UU.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[228],"class_list":{"0":"post-2955","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta habilita la funci\u00f3n de compra en Amazon directamente desde Instagram y Facebook - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-habilita-la-funcion-de-compra-en-amazon-directamente-desde-instagram-y-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta habilita la funci\u00f3n de compra en Amazon directamente desde Instagram y Facebook - Tidart\" \/>\n<meta property=\"og:description\" content=\"Amazon y Meta se han asociado para vincular cuentas de Facebook e Instagram con Amazon, permitir el comercio en la plataforma y compartir datos para la orientaci\u00f3n de anuncios. 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