{"id":2998,"date":"2024-12-12T11:28:32","date_gmt":"2024-12-12T09:28:32","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&p=2998"},"modified":"2025-01-03T14:47:14","modified_gmt":"2025-01-03T12:47:14","slug":"google-elimina-ecpc-de-google-shopping","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-elimina-ecpc-de-google-shopping\/","title":{"rendered":"Google elimina eCPC de Google Shopping"},"content":{"rendered":"

\"\"<\/p>\n

Google ha anunciado la retirada del eCPC<\/b>, o coste por clic mejorado, en favor de otras estrategias, prevista para este mes de octubre.<\/b><\/p>\n

Inicialmente<\/a><\/span> esto s\u00f3lo ocurrir\u00e1 en las campa\u00f1as de Google Shopping,<\/b> posiblemente como un paso m\u00e1s para forzar la adopci\u00f3n del ya conocido Performance Max,<\/b> aunque se prev\u00e9 que a medio plazo desaparezca tambi\u00e9n del resto de redes.<\/p>\n

Todas las campa\u00f1as de Google Shopping con estrategia eCPC pasar\u00e1n autom\u00e1ticamente a una estrategia de CPC manual en octubre.<\/b><\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[229],"class_list":{"0":"post-2998","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nGoogle elimina eCPC de Google Shopping - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-elimina-ecpc-de-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google elimina eCPC de Google Shopping - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google ha anunciado la retirada del eCPC, o coste por clic mejorado, en favor de otras estrategias, prevista para este mes de octubre. 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