{"id":3001,"date":"2024-12-12T11:30:05","date_gmt":"2024-12-12T09:30:05","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&p=3001"},"modified":"2025-01-03T14:46:46","modified_gmt":"2025-01-03T12:46:46","slug":"google-elimina-discovery-ads-y-presenta-demand-gen","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-elimina-discovery-ads-y-presenta-demand-gen\/","title":{"rendered":"Google elimina Discovery Ads y presenta Demand Gen"},"content":{"rendered":"

\"\"<\/p>\n

Google eliminar\u00e1 pr\u00f3ximamente Discovery Ads para dar paso a Demand Gen.<\/b> Esta nueva herramienta basada en la IA<\/span><\/a>, ha sido desarrollada con el fin de multiplicar su creatividad y aumentar la demanda<\/b> para, de esta forma, crear campa\u00f1as m\u00e1s eficaces en lo que se refiere a conversi\u00f3n, as\u00ed como para maximizar las visualizaciones de las emisiones in-stream, in-feed y YouTube Shorts.<\/p>\n

Y para lograr esa efectividad, se lleva a cabo la incorporaci\u00f3n de \u201csegmentos similares\u201d en la opci\u00f3n de segmentaci\u00f3n de audiencias de Demand Gen.<\/b> Son grupos de usuarios que comparten caracter\u00edsticas con otros grupos de una lista de or\u00edgen preexistente.<\/p>\n

Esta lista emplea los datos del anunciante como una lista de segmentaci\u00f3n por lista de clientes o una lista de los usuarios que han interactuado con su sitio web, la aplicaci\u00f3n o el canal de YouTube.<\/p>\n

De esta manera, los anuncios se muestran a clientes potenciales con atributos similares a los de los ya existentes.<\/b> Adem\u00e1s, permite elegir entre varias opciones de similitud y tambi\u00e9n crear segmentos similares basados en interacciones espec\u00edficas que los usuarios hayan tenido con tu empresa, permitiendo un enfoque m\u00e1s concreto.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[229],"class_list":{"0":"post-3001","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nGoogle elimina Discovery Ads y presenta Demand Gen - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-elimina-discovery-ads-y-presenta-demand-gen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google elimina Discovery Ads y presenta Demand Gen - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google eliminar\u00e1 pr\u00f3ximamente Discovery Ads para dar paso a Demand Gen. 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