{"id":3005,"date":"2024-12-12T11:32:44","date_gmt":"2024-12-12T09:32:44","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3005"},"modified":"2025-01-03T14:46:23","modified_gmt":"2025-01-03T12:46:23","slug":"google-actualiza-su-politica-de-anuncios","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-actualiza-su-politica-de-anuncios\/","title":{"rendered":"Google actualiza su pol\u00edtica de anuncios"},"content":{"rendered":"<p class=\"p1\">El pasado 31 de agosto, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13986050?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Google<\/span><\/a> present\u00f3 un <b>nuevo enfoque para mejorar la claridad de los anuncios, la \u201cpol\u00edtica de publicaci\u00f3n de anuncios limitada\u201d<\/b>. Esta pol\u00edtica tiene como <b>objetivo reducir el riesgo de estafas y prevenir anuncios confusos y enga\u00f1osos. <\/b><\/p>\n<p class=\"p1\">En una primera fase, esta pol\u00edtica se aplic\u00f3 a los anunciantes que dirigen sus campa\u00f1as a marcas espec\u00edficas, especialmente cuando la relaci\u00f3n entre el anunciante y la marca mencionada en el anuncio no sea clara. <b>El prop\u00f3sito es garantizar que los usuarios sepan con qui\u00e9n est\u00e1n interactuando cuando ven un anuncio.<\/b><\/p>\n<p class=\"p1\">Esta medida busca ofrecer a los usuarios anuncios relevantes y \u00fatiles, reduciendo la exposici\u00f3n a anuncios enga\u00f1osos o confusos de anunciantes sin un historial consolidado en la plataforma. Adem\u00e1s, brinda a los anunciantes nuevos la oportunidad de ganarse la confianza de los usuarios antes de tener una cobertura completa y sirve como una herramienta para limitar la exposici\u00f3n de anunciantes malintencionados.<\/p>\n<p class=\"p1\">La implementaci\u00f3n se llevar\u00e1 a cabo gradualmente y se realizar\u00e1n ajustes seg\u00fan sea necesario.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[229],"class_list":{"0":"post-3005","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google actualiza su pol\u00edtica de anuncios - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-actualiza-su-politica-de-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google actualiza su pol\u00edtica de anuncios - Tidart\" \/>\n<meta property=\"og:description\" content=\"El pasado 31 de agosto, Google present\u00f3 un nuevo enfoque para mejorar la claridad de los anuncios, la \u201cpol\u00edtica de publicaci\u00f3n de anuncios limitada\u201d. 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