Facebook Ads<\/a><\/span> ha introducido nuevas funcionalidades<\/b> para Advantage+ Shopping Campaigns: la opci\u00f3n \u201cOptimizaci\u00f3n a Valor\u201d y la opci\u00f3n de usar la estrategia de puja \u201cObjetivo ROAS\u201d.<\/b><\/p>\nLa opci\u00f3n de \u201cOptimizar a Valor\u201d<\/b> para las Advantage+ Shopping Campaigns, tiene como objetivo maximizar el valor de las conversiones al priorizar la entrega de anuncios a personas que tienen m\u00e1s probabilidades de realizar compras de mayor valor. En otras palabras, se enfoca en aquellos usuarios que generan mayores ingresos de manera diaria o semanal.<\/b><\/p>\n
Para lograr esto, Facebook Ads utiliza el aprendizaje autom\u00e1tico para predecir cu\u00e1nto retorno de la inversi\u00f3n publicitaria (ROAS) puede generar una persona. Luego, utiliza esta predicci\u00f3n para ajustar las pujas y dirigir la publicidad hacia los clientes de mayor valor.<\/p>\n
Adem\u00e1s de la Optimizaci\u00f3n a Valor, Facebook Ads ahora ofrece la opci\u00f3n de utilizar la estrategia de puja \u201cObjetivo ROAS\u201d (ROAS Goal).<\/b> Esta estrategia permite a los anunciantes establecer un objetivo espec\u00edfico de ROAS y ajustar las pujas en consecuencia para lograr ese objetivo.<\/p>\n
Es importante tener en cuenta que, en caso de no habilitar la opci\u00f3n de puja por \u201cObjetivo ROAS,\u201d la estrategia de puja \u201cMayor Valor\u201d (Highest value) se habilitar\u00e1 por defecto.<\/b> Esto significa que la plataforma trabajar\u00e1 autom\u00e1ticamente para maximizar el valor de las conversiones.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[229],"class_list":{"0":"post-3023","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nNuevas funcionalidades de Facebook Ads para Advantage+ Shopping Campaigns - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funcionalidades-de-facebook-ads-para-advantage-shopping-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas funcionalidades de Facebook Ads para Advantage+ Shopping Campaigns - Tidart\" \/>\n<meta property=\"og:description\" content=\"Facebook Ads ha introducido nuevas funcionalidades para Advantage+ Shopping Campaigns: la opci\u00f3n \u201cOptimizaci\u00f3n a Valor\u201d y la opci\u00f3n de usar la estrategia de puja \u201cObjetivo ROAS\u201d. 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<\/p>\n