{"id":3131,"date":"2024-12-16T12:12:19","date_gmt":"2024-12-16T10:12:19","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3131"},"modified":"2025-01-03T13:00:21","modified_gmt":"2025-01-03T11:00:21","slug":"actualizaciones-en-performance-max-de-google-ads","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizaciones-en-performance-max-de-google-ads\/","title":{"rendered":"Actualizaciones en Performance Max, de Google Ads"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3132\" src=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/cebera-boletin-copia-2@2x.png\" alt=\"\" width=\"1078\" height=\"256\" srcset=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/cebera-boletin-copia-2@2x.png 1078w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/cebera-boletin-copia-2@2x-300x71.png 300w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/cebera-boletin-copia-2@2x-1024x243.png 1024w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/cebera-boletin-copia-2@2x-768x182.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p class=\"p1\">Google Ads <a href=\"https:\/\/www.seroundtable.com\/google-ads-performance-max-updates-34960.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">ha terminado el Q1<\/span><\/a> con una serie de<b> nuevos recursos para Performance Max<\/b>. Son los siguientes:<\/p>\n<ul>\n<li class=\"p2\"><b>Exclusi\u00f3n de marcas para campa\u00f1as:<\/b> Los anunciantes podr\u00e1n excluir nombres de marcas de sus campa\u00f1as, sobre todo para evitar aparecer en b\u00fasquedas de marcas con nombres parecidos o hechas desde otros pa\u00edses\/idiomas. Adem\u00e1s, se podr\u00e1 determinar marcas que est\u00e9n relacionadas a los anuncios de las campa\u00f1as.<\/li>\n<li class=\"p2\"><b>Creaci\u00f3n de feeds de URLs de p\u00e1ginas<\/b>: Los anunciantes podr\u00e1n crear un feed de URLs de p\u00e1ginas para enviar tr\u00e1fico de b\u00fasquedas a landing pages espec\u00edficas en sus webs.<\/li>\n<li class=\"p2\"><b>Cambio de sitio de la herramienta de creaci\u00f3n de v\u00eddeo:<\/b> Ehora estar\u00e1 disponible en la secci\u00f3n Assets del workflow de Performance Max la herramienta de creaci\u00f3n de v\u00eddeos, con la opci\u00f3n de preview. Ya no har\u00e1 falta que, para crear un v\u00eddeo, los usuarios tengan que dirigirse a la biblioteca de Assets.<\/li>\n<li class=\"p2\"><b>Generaci\u00f3n de insights para presupuestos y ritmo de gastos:<\/b> La p\u00e1gina de Insights har\u00e1 recomendaciones de asignaci\u00f3n de presupuestos para optimizar gastos y generar m\u00e1s conversiones en las campa\u00f1as, a partir de proyecciones de gastos seg\u00fan la performance de las campa\u00f1as hasta el momento.<\/li>\n<li class=\"p2\"><b>Objetivos de viaje:<\/b> Para ayudar a la hosteler\u00eda, ahora los anunciantes podr\u00e1n alcanzar m\u00e1s usuarios en los distintos canales de Google (YouTube, Display, Search, Discover, Gmail y Maps) a trav\u00e9s de una misma campa\u00f1a. El proceso de creaci\u00f3n de campa\u00f1as tambi\u00e9n se ha simplificado y los insights ahora est\u00e1n m\u00e1s detallados.<\/li>\n<\/ul>\n","protected":false},"template":"","wf_noticias-boletines_folders":[231],"class_list":{"0":"post-3131","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualizaciones en Performance Max, de Google Ads - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizaciones-en-performance-max-de-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualizaciones en Performance Max, de Google Ads - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google Ads ha terminado el Q1 con una serie de nuevos recursos para Performance Max. 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