{"id":3133,"date":"2024-12-16T12:13:52","date_gmt":"2024-12-16T10:13:52","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3133"},"modified":"2025-01-03T13:00:00","modified_gmt":"2025-01-03T11:00:00","slug":"se-elimina-de-google-ads-targeting-por-search-interest-y-exclusion-por-presencia-o-interes","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/se-elimina-de-google-ads-targeting-por-search-interest-y-exclusion-por-presencia-o-interes\/","title":{"rendered":"Se elimina de Google Ads targeting por \u201cSearch Interest\u201d y exclusi\u00f3n por Presencia o Inter\u00e9s"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722038?hl=en\" target=\"_blank\" rel=\"noopener\"><b>Se elimina de Google Ads targeting <\/b><\/a><\/span><b>por \u201cSearch Interest\u201d (Inter\u00e9s de B\u00fasqueda) y exclusi\u00f3n por Presencia o Inter\u00e9s.<\/b> En la pr\u00e1ctica, <b>esos mismos filtros todav\u00eda se podr\u00e1n aplicar<\/b>, pero de otra manera y generando resultados aproximados, menos precisos.<\/p>\n<p class=\"p1\">Por exemplo, exclusi\u00f3n por Presencia o Inter\u00e9s, es decir, excluir anuncios para personas que frecuentan, que est\u00e1n localizadas o que han demostrado inter\u00e9s por ciertas ubicaciones se podr\u00e1 seguir haciendo, pero a trav\u00e9s del filtro de presencias exclu\u00eddas.<\/p>\n<p class=\"p1\">La migraci\u00f3n de targeting por Inter\u00e9s de B\u00fasqueda para targeting por Presencia o Inter\u00e9s y la migraci\u00f3n de exclusi\u00f3n por Presencia o Inter\u00e9s para exclusi\u00f3n por Presencia se har\u00e1 efectiva a partir de mayo. Google ha avisado a los anunciantes que se mantengan atentos, ya que, con el cambio, aumentar\u00e1 el alcance de sus campa\u00f1as.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[231],"class_list":{"0":"post-3133","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Se elimina de Google Ads targeting por \u201cSearch Interest\u201d y exclusi\u00f3n por Presencia o Inter\u00e9s - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/se-elimina-de-google-ads-targeting-por-search-interest-y-exclusion-por-presencia-o-interes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se elimina de Google Ads targeting por \u201cSearch Interest\u201d y exclusi\u00f3n por Presencia o Inter\u00e9s - Tidart\" \/>\n<meta property=\"og:description\" content=\"Se elimina de Google Ads targeting por \u201cSearch Interest\u201d (Inter\u00e9s de B\u00fasqueda) y exclusi\u00f3n por Presencia o Inter\u00e9s. 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