{"id":3134,"date":"2024-12-16T12:15:05","date_gmt":"2024-12-16T10:15:05","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3134"},"modified":"2025-01-03T12:59:40","modified_gmt":"2025-01-03T10:59:40","slug":"nuevos-recursos-para-anuncios-en-google-discovery","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/","title":{"rendered":"Nuevos recursos para anuncios en Google Discovery"},"content":{"rendered":"<p class=\"p1\">Para <a href=\"https:\/\/searchengineland.com\/3-new-google-discovery-ads-features-394747\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">mejorar la performance<\/span><\/a> de las campa\u00f1as lanzadas en <b>Discovery<\/b>, Google ha lanzado <b>tres nuevas funcionalidades<\/b>:<\/p>\n<ul>\n<li class=\"p2\"><b>Nuevos layouts y feeds de producto:<\/b> Google ha habilitado nuevos layouts como carruseles, retratos y formatos cuadrados para que los anunciantes creen feeds de producto m\u00e1s atractivos.<\/li>\n<li class=\"p2\"><b>Reporting y m\u00e9tricas actualizados:<\/b> Google ofrecer\u00e1 un reporting a nivel de cada producto, con m\u00e9tricas de impresiones y clicks por producto, para que los anunciantes puedan medir los impactos de sus campa\u00f1as de manera m\u00e1s precisa.<\/li>\n<li class=\"p2\"><b>Conversion Lift para Discovery:<\/b> Ahora los anunciantes podr\u00e1n medir sus conversiones incrementales tambi\u00e9n en Discovery con experimentos de Conversion Lift. Adem\u00e1s, s\u00ed tienen campa\u00f1as de v\u00eddeo, la herramienta permitir\u00e1 medir el impacto de ambas acciones juntas.<\/li>\n<\/ul>\n","protected":false},"template":"","wf_noticias-boletines_folders":[231],"class_list":{"0":"post-3134","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevos recursos para anuncios en Google Discovery - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos recursos para anuncios en Google Discovery - Tidart\" \/>\n<meta property=\"og:description\" content=\"Para mejorar la performance de las campa\u00f1as lanzadas en Discovery, Google ha lanzado tres nuevas funcionalidades: Nuevos layouts y feeds de producto: Google ha habilitado nuevos layouts como carruseles, retratos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T10:59:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/\",\"name\":\"Nuevos recursos para anuncios en Google Discovery - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"datePublished\":\"2024-12-16T10:15:05+00:00\",\"dateModified\":\"2025-01-03T10:59:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevos-recursos-para-anuncios-en-google-discovery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nuevos recursos para anuncios en Google Discovery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; 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