{"id":3141,"date":"2024-12-16T12:21:37","date_gmt":"2024-12-16T10:21:37","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&p=3141"},"modified":"2025-01-03T12:56:31","modified_gmt":"2025-01-03T10:56:31","slug":"meta-lanza-herramienta-de-brand-suitability","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-lanza-herramienta-de-brand-suitability\/","title":{"rendered":"Meta lanza herramienta de brand suitability"},"content":{"rendered":"

\"\"<\/p>\n

Meta a implementado en su plataforma la herramienta de IA de Zefr, Atrium, para que los anunciantes puedan medir, verificar y comprender la idoneidad del contenido con respecto a sus anuncios en Facebook.<\/p>\n

En esa l\u00edna, Meta tambi\u00e9n ha anunciado nuevos filtros de inventario<\/span><\/a> para los feeds de Facebook y de Instagram, de momento solo disponibles para anunciantes de mercados de habla inglesa y espa\u00f1ola. Ahora se puede elegir entre tres opciones para controlar el tipo de contenido monetizable que aparece antes y despu\u00e9s de un anuncio, para evitar que contenidos considerados de riesgo o inapropiados aparezcan junto a campa\u00f1as: inventario expandido (sin filtros), moderado (excluye contenidos que
\nparezcan de riesgo) o limitado (excluye cualquier contenido considerado
\nde alto o medio riesgo).<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[231],"class_list":{"0":"post-3141","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nMeta lanza herramienta de brand suitability - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-lanza-herramienta-de-brand-suitability\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta lanza herramienta de brand suitability - Tidart\" \/>\n<meta property=\"og:description\" content=\"Meta a implementado en su plataforma la herramienta de IA de Zefr, Atrium, para que los anunciantes puedan medir, verificar y comprender la idoneidad del contenido con respecto a sus […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-lanza-herramienta-de-brand-suitability\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T10:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/1cebera-boletin-copia-7@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-lanza-herramienta-de-brand-suitability\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/meta-lanza-herramienta-de-brand-suitability\/\",\"name\":\"Meta lanza herramienta de brand suitability - 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