{"id":3172,"date":"2024-12-16T13:24:52","date_gmt":"2024-12-16T11:24:52","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3172"},"modified":"2025-01-03T14:56:38","modified_gmt":"2025-01-03T12:56:38","slug":"google-elimina-la-segmentacion-de-audiencias-similares-para-funciones-de-targeting-y-reporting","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/google-elimina-la-segmentacion-de-audiencias-similares-para-funciones-de-targeting-y-reporting\/","title":{"rendered":"Google elimina la segmentaci\u00f3n de audiencias similares para funciones de targeting y reporting"},"content":{"rendered":"<p class=\"p1\"><b>Google<\/b> <a href=\"http:\/\/support.google.com\/google-ads\/answer\/12463119?utm_source=awfe&amp;utm_medium=email&amp;utm_campaign=20229021\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">ha anunciado<\/span><\/a> <b>que dejar\u00e1 de admitir segmentos similares a partir del 1 de mayo de 2023 para targeting y creaci\u00f3n de informes.<\/b> Campa\u00f1as ya activas que incluyan audiencias similares permanecer\u00e1n activas hasta el 1 de agosto de 2023. Despu\u00e9s de esa fecha, <b>todos los segmentos similares se eliminar\u00e1n autom\u00e1ticamente. <\/b><\/p>\n<p class=\"p1\">En lugar de los segmentos similares, Google recomienda:<\/p>\n<ul>\n<li class=\"p3\">Activar la segmentaci\u00f3n optimizada para campa\u00f1as de display, discovery o de acci\u00f3n de v\u00eddeo.<\/li>\n<li class=\"p3\">Activar la expansi\u00f3n de audiencia para campa\u00f1as de v\u00eddeo de notoriedad y cobertura, o de consideraci\u00f3n.<\/li>\n<li class=\"p3\">Usar Smart Bidding para campa\u00f1as de b\u00fasqueda o de shopping.<\/li>\n<\/ul>\n","protected":false},"template":"","wf_noticias-boletines_folders":[232],"class_list":{"0":"post-3172","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google elimina la segmentaci\u00f3n de audiencias similares para funciones de targeting y reporting - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/google-elimina-la-segmentacion-de-audiencias-similares-para-funciones-de-targeting-y-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google elimina la segmentaci\u00f3n de audiencias similares para funciones de targeting y reporting - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google ha anunciado que dejar\u00e1 de admitir segmentos similares a partir del 1 de mayo de 2023 para targeting y creaci\u00f3n de informes. 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