{"id":3175,"date":"2024-12-16T13:28:17","date_gmt":"2024-12-16T11:28:17","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&p=3175"},"modified":"2025-01-03T14:56:11","modified_gmt":"2025-01-03T12:56:11","slug":"nuevas-funciones-en-google-performance-max","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/","title":{"rendered":"Nuevas funciones en Google Performance Max"},"content":{"rendered":"

\"\"<\/p>\n

Tres funcionalidades nuevas<\/b> est\u00e1n disponibles<\/span><\/a> en Google Performance Max para que los anunciantes puedan planificar campa\u00f1as m\u00e1s eficientes, customizar sus estrategias y evaluar sus resultados.<\/p>\n

1. Perfomance Planner:<\/b> Se trata de un nuevo planner que permite a las marcas proyectar c\u00f3mo se comportar\u00e1n sus campa\u00f1as seg\u00fan distintas variables.<\/p>\n

2. Reglas automatizadas:<\/b> Ahora es posible programar campa\u00f1as para que se activen o desactiven seg\u00fan la hora del d\u00eda. La funci\u00f3n tambi\u00e9n permite a las marcas crear hasta 15 audiencias distintas -antes eran cinco- y programar la segmentaci\u00f3n de campa\u00f1as para cada una de ellas.<\/p>\n

3. Explanations:<\/b> Las explicaciones son como una herramienta para medir resultados, pero que identifica las causas de fluctuaciones en el performance, diagnostica problemas y sugiere recomendaciones para cada campa\u00f1a.<\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[232],"class_list":{"0":"post-3175","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nNuevas funciones en Google Performance Max - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas funciones en Google Performance Max - Tidart\" \/>\n<meta property=\"og:description\" content=\"Tres funcionalidades nuevas est\u00e1n disponibles en Google Performance Max para que los anunciantes puedan planificar campa\u00f1as m\u00e1s eficientes, customizar sus estrategias y evaluar sus resultados. 1. Perfomance Planner: Se trata […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T12:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-16-a-las-12.27.19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/\",\"name\":\"Nuevas funciones en Google Performance Max - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-16-a-las-12.27.19.png\",\"datePublished\":\"2024-12-16T11:28:17+00:00\",\"dateModified\":\"2025-01-03T12:56:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/#primaryimage\",\"url\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-16-a-las-12.27.19.png\",\"contentUrl\":\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-16-a-las-12.27.19.png\",\"width\":1700,\"height\":386},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nuevas funciones en Google Performance Max\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media & Data Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tidart.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nuevas funciones en Google Performance Max - Tidart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tidart.com\/blog\/noticias-boletines\/nuevas-funciones-en-google-performance-max\/","og_locale":"es_ES","og_type":"article","og_title":"Nuevas funciones en Google Performance Max - Tidart","og_description":"Tres funcionalidades nuevas est\u00e1n disponibles en Google Performance Max para que los anunciantes puedan planificar campa\u00f1as m\u00e1s eficientes, customizar sus estrategias y evaluar sus resultados. 1. 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