{"id":3211,"date":"2024-12-16T14:02:51","date_gmt":"2024-12-16T12:02:51","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3211"},"modified":"2024-12-16T14:40:10","modified_gmt":"2024-12-16T12:40:10","slug":"actualizacion-de-las-estrategias-de-smart-bidding","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/","title":{"rendered":"Actualizaci\u00f3n de las estrategias de smart bidding"},"content":{"rendered":"<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882?hl=es\"><span style=\"font-weight: 400;\">Google a\u00f1ade<\/span><\/a> <span style=\"font-weight: 400;\">nuevas opciones de puja para que las empresas elijan la opci\u00f3n de Smart Bidding que m\u00e1s se ajuste a sus necesidades:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximizar conversiones tendr\u00e1 un <\/span><b>CPA objetivo opcional<\/b><span style=\"font-weight: 400;\">, y maximizar el valor de las conversiones tendr\u00e1 un <\/span><b>ROAS objetivo opcional<\/b><span style=\"font-weight: 400;\">. Ya no se podr\u00e1n usar las estrategias de puja anteriores CPA objetivo y ROAS objetivo.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esto no influye en el comportamiento de las pujas. Es decir; si utilizas la estrategia Maximizar conversiones con un CPA objetivo, se obtiene el mismo comportamiento de puja que si se utilizara un CPA objetivo.\u00a0<\/span><\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[233],"class_list":{"0":"post-3211","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Actualizaci\u00f3n de las estrategias de smart bidding - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualizaci\u00f3n de las estrategias de smart bidding - Tidart\" \/>\n<meta property=\"og:description\" content=\"Google a\u00f1ade nuevas opciones de puja para que las empresas elijan la opci\u00f3n de Smart Bidding que m\u00e1s se ajuste a sus necesidades: Maximizar conversiones tendr\u00e1 un CPA objetivo opcional, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T12:40:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/\",\"url\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/\",\"name\":\"Actualizaci\u00f3n de las estrategias de smart bidding - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/tidart.com\/blog\/#website\"},\"datePublished\":\"2024-12-16T12:02:51+00:00\",\"dateModified\":\"2024-12-16T12:40:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/actualizacion-de-las-estrategias-de-smart-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias boletines\",\"item\":\"https:\/\/tidart.com\/blog\/noticias-boletines\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Actualizaci\u00f3n de las estrategias de smart bidding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tidart.com\/blog\/#website\",\"url\":\"https:\/\/tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Digital Media &amp; 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