{"id":3223,"date":"2024-12-16T14:10:20","date_gmt":"2024-12-16T12:10:20","guid":{"rendered":"https:\/\/tidart.com\/blog\/?post_type=noticias-boletines&#038;p=3223"},"modified":"2025-01-03T13:46:30","modified_gmt":"2025-01-03T11:46:30","slug":"como-sera-el-modelo-publicitario-de-netflix-cpms-de-60-dolares-y-sin-apenas-segmentacion","status":"publish","type":"noticias-boletines","link":"https:\/\/tidart.com\/blog\/noticias-boletines\/como-sera-el-modelo-publicitario-de-netflix-cpms-de-60-dolares-y-sin-apenas-segmentacion\/","title":{"rendered":"\u00bfC\u00f3mo ser\u00e1 el modelo publicitario de Netflix? CPM\u00b4s de 60 d\u00f3lares y sin apenas segmentaci\u00f3n"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3224\" src=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x.png\" alt=\"\" width=\"2137\" height=\"487\" srcset=\"https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x.png 2137w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x-300x68.png 300w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x-1024x233.png 1024w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x-768x175.png 768w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x-1536x350.png 1536w, https:\/\/tidart.com\/blog\/wp-content\/uploads\/2024\/12\/Netflix@4x-2048x467.png 2048w\" sizes=\"(max-width: 2137px) 100vw, 2137px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ya conocemos algunos detalles del modelo publicitario de Netflix: a grandes rasgos, los anunciantes tienen que invertir <\/span><b>grandes sumas y apenas tendr\u00e1n opciones de segmentaci\u00f3n. <\/b><span style=\"font-weight: 400;\">Netflix quiere ofrecer paquetes publicitarios basados en los 20 g\u00e9neros de la plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, podr\u00edan hacer <\/span><b>ofertas dirigidas a las listas de los diez mejores de Netflix<\/b><span style=\"font-weight: 400;\">. Sin embargo, hasta ahora la funci\u00f3n de segmentaci\u00f3n es muy limitada. Los anunciantes tampoco podr\u00e1n recibir de momento ninguna anal\u00edtica de la propia Netflix.\u00a0<\/span><\/p>\n","protected":false},"template":"","wf_noticias-boletines_folders":[233],"class_list":{"0":"post-3223","1":"noticias-boletines","2":"type-noticias-boletines","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo ser\u00e1 el modelo publicitario de Netflix? 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