{"id":1679,"date":"2022-06-05T12:52:28","date_gmt":"2022-06-05T10:52:28","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1679"},"modified":"2025-01-29T13:28:34","modified_gmt":"2025-01-29T11:28:34","slug":"adkanvas-tecnologia-eficiente-conectar-target","status":"publish","type":"post","link":"https:\/\/tidart.com\/blog\/creatividades\/adkanvas-tecnologia-eficiente-conectar-target\/","title":{"rendered":"AdKanvas, la tecnolog\u00eda m\u00e1s eficiente para conectar con tu target"},"content":{"rendered":"<p>La hiperpersonalizaci\u00f3n, tanto de mensajes como de ads, ya demostr\u00f3 hace un tiempo ser clave para llegar a tu target. De hecho, la diferencia de un contenido hiperpersonalizado respecto a otro que no lo est\u00e1, resulta en un\u00a0<strong>mayor engagement, una mayor conversi\u00f3n, menos pasos para lograr la conversi\u00f3n, mayor fidelizaci\u00f3n con la marca<\/strong>\u2026 Los beneficios son muchos.<\/p>\n<p>Pero, \u00bfc\u00f3mo lograr este contenido altamente relacionado con las necesidades y gustos del usuario? Gracias a la tecnolog\u00eda.\u00a0<a class=\"external\" href=\"https:\/\/www.adkanvas.com\/\" target=\"_blank\" rel=\"noopener nofollow\">AdKanvas<\/a> es un ejemplo de todo lo que se puede conseguir gracias a la innovaci\u00f3n: generar de manera autom\u00e1tica creatividades data-driven para tus ads, logrando <strong>mensajes 100% relevantes y pertinentes para cada usuario.<\/strong><\/p>\n<p>De esta forma, y a trav\u00e9s de esta soluci\u00f3n que Tidart ha desarrollado con aplicaci\u00f3n de\u00a0<strong>machine learning e inteligencia artificial<\/strong>, conseguimos miles de creatividades con informaci\u00f3n sobre stock o precios; pero tambi\u00e9n sobre factores externos como meteorolog\u00eda, eventos o precio de la competencia u otra info geolocalizada. Estas creatividades tan personalizadas a\u00f1aden un valor extra para el usuario, yendo m\u00e1s all\u00e1 del mero ad y a trav\u00e9s de los principales canales: Instagram, Facebook, y Google Ads.<\/p>\n<p>Al final, lo que marca la diferencia es ofrecer a tu audiencia contenidos segmentados seg\u00fan los que ya consumen, y teniendo en cuenta el contexto en el que esta comunicaci\u00f3n se produce.<\/p>\n<h3>\u00bfSer\u00e1 complicado de usar\u2026 ?<\/h3>\n<p><strong>Respuesta larga: No.<\/strong>\u00a0Para la implementaci\u00f3n solo necesitas un feed de tus productos y un dise\u00f1o para crear plantillas 100% personalizadas. En 24 horas tendr\u00e1s tus campa\u00f1as activas.<\/p>\n<p>La magia que la tecnolog\u00eda le aporta a esta soluci\u00f3n, adem\u00e1s de la pertinencia de su informaci\u00f3n y la rapidez, es la\u00a0<strong>imagen y el dise\u00f1o<\/strong>: la marca conserva siempre, y en todas las creatividades generadas por AdKanvas, colores, tipograf\u00edas, mensajes\u2026 Numerosas empresas de todos los sectores (retail, turismo, seguros\u2026) ya operan con ella, consiguiendo cifras tan positivas como:<\/p>\n<ul>\n<li>CPAs de -41%,<\/li>\n<li>CTRs de un 24% m\u00e1s<\/li>\n<li>CPCs de -34%,<\/li>\n<li>+2,5 de puntuaci\u00f3n promedio de relevancia, entre otros KPIs.<\/li>\n<\/ul>\n<p>La hiperpersonalizaci\u00f3n ha llegado para quedarse, y la tecnolog\u00eda es tu gran aliada para alcanzarla. Si quieres saber m\u00e1s sobre Adkanvas, la herramienta desarrollada por Tidart, contacta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La hiperpersonalizaci\u00f3n, tanto de mensajes como de ads, ya demostr\u00f3 hace un tiempo ser clave para llegar a tu target. De hecho, la diferencia de un contenido hiperpersonalizado respecto a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[195,198],"tags":[221],"class_list":{"0":"post-1679","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creatividades","8":"category-herramientas-inteligencia-artificial","9":"tag-adkanvas","10":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdKanvas, la tecnolog\u00eda m\u00e1s eficiente para conectar con tu target - 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