{"id":2194,"date":"2024-04-22T16:08:15","date_gmt":"2024-04-22T14:08:15","guid":{"rendered":"https:\/\/tidart.com\/blog\/?p=2194"},"modified":"2025-07-09T14:52:46","modified_gmt":"2025-07-09T12:52:46","slug":"entrevista-enrique-domingo-gomez-galarza","status":"publish","type":"post","link":"https:\/\/tidart.com\/blog\/publicidad-programatica\/entrevista-enrique-domingo-gomez-galarza\/","title":{"rendered":"Creatividad para DOOH: Conferencia de Enrique Domingo"},"content":{"rendered":"\n<p><strong>Enrique Domingo G\u00f3mez-Galarza, COO de Tidart, estuv\u00f3 presente en el evento de Peri\u00f3dico PublicidAD, el Foro de Digital Out Of Home &#8211; DOOH<\/strong>, en su novena edici\u00f3n, donde adem\u00e1s realiz\u00f3 una conferencia sobre creatividad para DOOH.<\/p>\n\n\n\n<p>Enrique <strong>destac\u00f3 c\u00f3mo <a href=\"https:\/\/tidart.com\/blog\/?p=2228&amp;preview=true&amp;preview_id=2228&amp;preview_nonce=4f1c1c0714&amp;_thumbnail_id=2697\">la tecnolog\u00eda DOOH <\/a>permite la programaci\u00f3n en tiempo real de campa\u00f1as publicitarias<\/strong>, adaptando mensajes seg\u00fan la ubicaci\u00f3n y el contexto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El DOOH permite combinar creatividad, tecnolog\u00eda y datos<\/h2>\n\n\n\n<p>Las \u00faltimas innovaciones en DOOH ofrecen una oportunidad \u00fanica para<strong> integrar creatividad, tecnolog\u00eda y datos de forma \u00f3ptima<\/strong>, permitiendo a los anunciantes obtener<strong> el mejor rendimiento posible de sus campa\u00f1as.<\/strong> Al tener acceso al<strong> inventario m\u00e1s relevante y la capacidad de monitorear cada acci\u00f3<\/strong>n en tiempo real, se puede maximizar el impacto de cada mensaje.<\/p>\n\n\n\n<p>Para maximizar ese impacto, Enrique sugiere apostar por una <strong>creatividad disruptiva<\/strong>. Es esencial <strong>diferenciarse de la competencia<\/strong> y <strong>asociar la marca con la innovaci\u00f3n<\/strong> para posicionarla como una autoridad en este tipo de publicidad. Adem\u00e1s, es clave generar <strong>escenarios emocionantes<\/strong> con ubicaciones estrat\u00e9gicas y <strong>personalizar el contenido para adaptarlo a cada soporte y audiencia.<\/strong><\/p>\n\n\n\n<p>En cuanto a las innovaciones, destaca la<strong> integraci\u00f3n de datos cualificados,<\/strong> lo que permite aumentar la efectividad de cada impacto, y la <strong>optimizaci\u00f3n de la interactividad a trav\u00e9s de pantallas t\u00e1ctiles que reconocen gestos<\/strong>, ofreciendo una experiencia m\u00e1s personalizada y directa con el p\u00fablico.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Nota:<\/strong> Puedes ver la ponencia completa del Foro DOOH, organizado por el peri\u00f3dico <em>La PublicidAD<\/em> el pasado 23 de abril, <a href=\"https:\/\/www.periodicopublicidad.com\/articulo\/foros-la-publicidad\/creatividad-dooh\/20240604130757143509.html\">aqu\u00ed.<\/a> En esta ponencia, Kike Domingo habla sobre las diferencias entre una comunicaci\u00f3n efectiva y una no efectiva. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creatividad para DOOH | Conferencia de Enrique Domingo<\/p>\n","protected":false},"author":15,"featured_media":3360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[192,195,200],"tags":[211],"class_list":{"0":"post-2194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad-tidart","8":"category-creatividades","9":"category-publicidad-programatica","10":"tag-dooh","11":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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