{"id":3348,"date":"2025-01-29T14:13:27","date_gmt":"2025-01-29T12:13:27","guid":{"rendered":"https:\/\/tidart.com\/blog\/?p=3348"},"modified":"2025-06-11T17:31:21","modified_gmt":"2025-06-11T15:31:21","slug":"llega-la-publicidad-a-threads","status":"publish","type":"post","link":"https:\/\/tidart.com\/blog\/paid-media\/llega-la-publicidad-a-threads\/","title":{"rendered":"Threads tendr\u00e1 publicidad, anuncia Meta"},"content":{"rendered":"\n<p>Hasta ahora, la aplicaci\u00f3n Threads  (<a href=\"https:\/\/www.threads.net\/?hl=es\">aplicaci\u00f3n creada por Meta<\/a> para competir con X) no ten\u00eda nada de publicidad pero era cuesti\u00f3n de tiempo que esto cambiase. <strong>Ahora Meta est\u00e1 probando una nueva versi\u00f3n de su plataforma que incluye publicidad.<\/strong> El objetivo seg\u00fan establece\u00a0la empresa es \u201c<em>ayudar a los usuarios a descubrir marcas que les encante<\/em>\u201d.<\/p>\n\n\n\n<p>Adem\u00e1s, el CEO de Instagram, Adam Mosseri, ha dado algunos detalles sobre este primer lanzamiento. Y es que, la <strong>prueba estar\u00e1 solo disponible de momento para un grupo reducido de anunciantes de Estados Unidos y Jap\u00f3n.<\/strong> Seg\u00fan el feedback recibido de este primer test, se empezar\u00e1 a incorporar m\u00e1s adelante en otras regiones.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo ser\u00e1 la publicidad en la red social?\u00a0<\/h2>\n\n\n\n<p>Hasta donde sabemos <strong>los anuncios van a aparecer entre los posts<\/strong>, de momento solo les aparecer\u00e1 a algunas personas en esta versi\u00f3n de prueba.\u00a0<\/p>\n\n\n\n<p>Adem\u00e1s, seg\u00fan ha sugerido Meta, los usuarios tendr\u00e1n acceso a <strong>controlar y personalizar su experiencia publicitaria<\/strong>, pero no ha dado m\u00e1s detalles de c\u00f3mo hacerlo. Tampoco se sabe si los usuarios podr\u00e1n limitar la cantidad de publicidad que les empezar\u00e1 a llegar en la red social.\u00a0<\/p>\n\n\n\n<p>Seguiremos atentos para descubrir cu\u00e1ndo la actualizaci\u00f3n llegar\u00e1 en Europa y Espa\u00f1a, y c\u00f3mo las marcas pueden destacarse a trav\u00e9s de la publicidad en Threads.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Threads, la competencia de X<\/h2>\n\n\n\n<p>Meta lanz\u00f3 la red social <strong>Threads en 2023<\/strong> como una <strong>plataforma de microblogging,<\/strong> el mismo formato de X, antiguo Twitter.&nbsp;<\/p>\n\n\n\n<p>A principios del 2025, <strong>Threads alcanz\u00f3 m\u00e1s de 300 millones de usuarios activos<\/strong>, aproximadamente la cantidad de usuarios que ten\u00eda Twitter en el 2019.\u00a0<\/p>\n\n\n\n<p>En <strong>Tidart<\/strong>, trabajamos con todas las redes sociales del momento, siendo <strong><a href=\"https:\/\/tidart.com\/blog\/actualidad-tidart\/tidart-meta-business-partner-medicion\/\">Meta Business Partner<\/a><\/strong>, un hito importante que nos sit\u00faa entre un selecto grupo de agencias que cumplen con altos est\u00e1ndares y que implica una utilizaci\u00f3n de las mejores pr\u00e1cticas en <strong>medici\u00f3n de efectividad publicitaria en estas plataformas.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta ahora, la aplicaci\u00f3n Threads (aplicaci\u00f3n creada por Meta para competir con X) no ten\u00eda nada de publicidad pero era cuesti\u00f3n de tiempo que esto cambiase. Ahora Meta est\u00e1 probando [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":3352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[193],"tags":[204,236],"class_list":{"0":"post-3348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paid-media","8":"tag-meta","9":"tag-threads","10":"entry"},"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Threads tendr\u00e1 publicidad, anuncia Meta - 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