bodeboca
Algorithms that achieve maximum performance
Objective
Bodeboca, the leader in online wine sales in Spain, partnered with Tidart to increase membership to its site. The objective of the project was to increase lead generation in order to market membership to the wine club.
Strategy and implementation
Tidart launched campaigns in Google, Facebook and Twitter. Custom algorithms were used in all channels. Target audiences were built based on qualified interests and similar audiences, and additional custom audiences were developed through synergies found between the platforms.
Results
year on year in membership
reach with the same segmentation
CTR due to audience segmentation and personalized messaging
Bershka
Incremental sales generated through Facebook Broad Audience campaigns
Objective
Bershka, the international chain of teenage fashion by Inditex, wanted to determine the precise incremental sales impact of it’s Broad Audience campaigns in Facebook and Instagram for the French territory. To do so, it is necessary to determine the percentage of incremental sales in relation to the volume of total sales generated by this type of campaign. A study was conducted that analyzes how RMK audiences affect this type of campaign.
Strategy and implementation
Thanks to the Conversion Lift Multicell study, we could compare Facebook’s recommended methodology for Broad Audience campaigns against Tidart’s methodology which involves customizing audiences and the exclusion of remarketing audiences. As a result the budget was distributed in the most efficient manner ensuring the brand reached completely new audiences and obtained more qualified visits and incremental sales from the campaigns.
Resultados
Incremental sales from new audiences
Quality Sessions during the campaign
Hendrick´s
You Tube Optimization that achieves groundbreaking results
Objective
Hendrick’s Gin is the most unusual gin, a worldwide leader among Super Premium gins, and also a long-standing client of Tidart. In their new video campaign, the objective was to achieve the maximum amount of views with the determined budget in Youtube. The Objective was very ambitious: maximize reach with limited frequency, reinforcing brand awareness, while impacting 1 in every 4 spanish users within a very wide affinity group. The KPI used to measure success: Completed views.
Strategy and implementation
Considering the measurement parameters and in line with client objectives, we opted to focus on the pre-roll format. The key to success was the perfect combination of the video creative, which was developed to hypnotize the audience from the first moment, combined with the correct ad format and the addition of technology and prediction algorithms developed by our internal team of engineers and mathematicians. This allowed us to extract data and use programming libraries and machine learning to adjust CPVs in real time and guaranteed maximum profitability.
Results
targeted users impacted
in CPVs
of reach objective
Anonymous Client
Dynamic Personalized Ads
Objective
A leading women’s fashion retailer in Spain had the challenge of increasing sales while maintaining the same media investment. Tidart applied innovation and technology in the creation of dynamic ads that respected the creative line and communication style of the brand.
Strategy and implementation
With I+3D, Tidart’s proprietary technology for the creation of personalized dynamic ads, the brand could reach specific target audiences with relevant messages and content that increase conversion. The platform generates thousands of banners in seconds from a creative template that is designed with the client. From this point the platform works from a feed adding information including product price, discounts and other data to personalize each message to the appropriate audience.
Results
average relevance score
CTR
CPC
CPA
