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bodeboca

Algorithms that achieve maximum performance

Objective

Bodeboca, the leader in online wine sales in Spain, partnered with Tidart to increase membership to its site. The objective of the project was to increase lead generation in order to market membership to the wine club.

Strategy and implementation

Tidart launched campaigns in Google, Facebook and Twitter. Custom algorithms were used in all channels. Target audiences were built based on qualified interests and similar audiences, and additional custom audiences were developed through synergies found between the platforms.

Results

+ %

year on year in membership

+ %

reach with the same segmentation

+ %

CTR due to audience segmentation and personalized messaging

Bershka

Incremental sales generated through Facebook Broad Audience campaigns

Objective

Bershka, the international chain of teenage fashion by Inditex, wanted to determine the precise incremental sales impact of it’s Broad Audience campaigns in Facebook and Instagram for the French territory. To do so, it is necessary to determine the percentage of incremental sales in relation to the volume of total sales generated by this type of campaign. A study was conducted that analyzes how RMK audiences affect this type of campaign.

Strategy and implementation

Thanks to the Conversion Lift Multicell study, we could compare Facebook’s recommended methodology for Broad Audience campaigns against Tidart’s methodology which involves customizing audiences and the exclusion of remarketing audiences. As a result the budget was distributed in the most efficient manner ensuring the brand reached completely new audiences and obtained more qualified visits and incremental sales from the campaigns.

Resultados

+ %

Incremental sales from new audiences

+ %

Quality Sessions during the campaign

Anonymous Client

Dynamic Personalized Ads

Objective

A leading women’s fashion retailer in Spain had the challenge of increasing sales while maintaining the same media investment. Tidart applied innovation and technology in the creation of dynamic ads that respected the creative line and communication style of the brand.

Strategy and implementation

With I+3D, Tidart’s proprietary technology for the creation of personalized dynamic ads, the brand could reach specific target audiences with relevant messages and content that increase conversion. The platform generates thousands of banners in seconds from a creative template that is designed with the client. From this point the platform works from a feed adding information including product price, discounts and other data to personalize each message to the appropriate audience.

Results

+ .

average relevance score

+ %

CTR

- %

CPC

- %

CPA