This post is also available in: Español
At Tidart we have developed our own technology that responds to the need of advertisers to generate relevant dynamic ads for an increasingly personalized audience.
i+3D is our way of using artificial intelligence to generate dynamic banners with image or video. It is a modern technology applied to digital advertising that facilitates the insertion of display ads created ad hoc and instantly without the need to involve a creative team. i+3D is an innovative method to make advertising efficient, profitable and relevant to your target audience. It can be executed through both remarketing and prospecting campaigns.
The “i” is for image and the “3D” is for data-driven and dynamic. A highly effective combination for advertising in the Big Data Era. At Tidart we are able to pre-process audiovisual materials (image and/or video) to create banners with a totally customized design based on the external and internal information we implement. Nowadays there are tools that generate this type of banners, but none of them do it this way. Here we do not use any predetermined template, the adaptability of the creativities is total.
This methodology is advantageous in many ways. For example, it saves the advertiser time and costs, since it gives us the possibility to generate thousands of ad hoc creativities in minutes in a totally automated way. The key to i+3D is that the banners with static or animated images that we generate are to the taste of the client and without additional cost. This data pre-processing is part of our modus operandi in campaign management.
Within our optimization method, we have this data-driven intelligence layer that goes beyond the basic data-driven services. With i+3D we extend the capacity of mathematical algorithms with the insertion of bots, which can process internal or external data. Want to know more? Contact us now and let’s start collaborating.