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In this meeting with Puromarketing, one of the leading magazines on digital marketing, we talk about the accelerated pace of how advertising is changing thanks to technology, how brands can impact consumers at different times of their customer journey in a different way, in a personalized way. And furthermore, the resources to optimize digital marketing strategies are infinite thanks to the great technological advances. For example, the application of algorithms based on machine learning, as we daily work in Tidart, allows us to maximize the conversions of our clients. Each of them personalized and each of them is automatically fed back as long as new data is generated.
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